Chipotle Friend or Faux

To stand out from other food companies making claims about their use of artificial additives, Chipotle wanted to create a marketing experience showcasing the collective simplicity of its food via a direct comparison of their ingredients and their competitors. The result is Friend or Faux, a responsive, educational gaming experience and sweepstakes that succeeded on multiple fronts: in user engagement and offer distribution; in display ad effectiveness; and in its larger objective of strengthening brand loyalty and positive sentiment toward the brand.

The first production project I developed using React.
While the game logic was a breeze, a lot of effort went into the responsive design to ensure a seamless experience regardless of device or browser. The last 20% truly is 80% of the work. The project was a success, and played by over 2 million users.